Press Kit

At the core of Knowledge Nation is the belief that the right games used in the right way can make a significant contribution to improving learning.

Our approach involves taking the very best games and maximizing their full educational value.

• These games continue to be highly motivating for children.
• Our difference is that they are also compelling for parents who may be more interested in education than entertainment.

Every game we license is given an educational rating that is independently validated by teachers and educators during a rigorous, concentrated testing phase.

• The rating is split into various categories of higher order skills that are difficult to learn in school but essential for preparing children to succeed in a knowledge-based economy.
• These skills provide a consistent framework for rating games and facilitate monitoring the learner’s performance over time.

We capture metrics and data regarding play patterns, usage and educational progress.

• The metrics help drive a graphical assessment system to identify strengths & weaknesses and a dynamic personalized learning plan, which identifies specific activities and provides gap analysis.
• This provides clear and demonstrable evidence to the parents that their children are improving over time as they play the games
• The captured data is used to help better inform our selection of future games, as well as allowing us to tune and adapt existing games for educational effectiveness.
• Our ultimate goal is to use these metrics to adapt the gameplay in real-time to tailor the learning experience to different ages, abilities and player profiles

We plan to take the packaged product, consisting of a portfolio of games, the associated educational wrapper and a community website/portal, to market using the recognized business model of indie game bundles, where consumers can set their own price point and a share of revenue is given to relevant educational charities.

• As a library of validated educational games is developed, the business model can evolve into more of a subscription or on-demand basis.
• There are numerous opportunities for added value and long term revenue streams for the modified games, both within future releases or potentially even for in-school use; opening up new markets and revenue opportunities based on proven efficacy.

http://www.knowledgenation.com/about-us/

Knowledgenation.com/contact-us
Knowledge Nation Inc
560 Sutter Street
Suite 200
San Francisco, CA 94102
Tel: +1.415.390.5967
Email: info@knowledgenation.com
Skype: KnowledgeNation

James Kellett – Chief Executive Officer

Appointed non-Executive Director on 26 August 2010 and appointed Chief Executive Officer of Entellect Limited on 3 December 2010, Mr. Kellett has over 30 years’ experience in corporate finance and business management and has held senior executive positions in the finance and communications industries, including ASX listed companies.  Mr. Kellett is founder and Managing Director of Furneaux Equity Limited, is an Associate of the Financial Services Institute of Australasia and brings very substantial business management, direction and governance skills to the Board.

 

Matt Seeney – Senior Vice President of Business Development and Gameology, Knowledge Nation Inc.

Matt Seeney joined Knowledge Nation as Senior Vice President of Business Development and Gameology. Matt holds a BSc in Computer Games Technology, a PGDip in Entrepreneurship, is an Enterprise Fellow of the Royal Society of Edinburgh and a former winner of Shell Livewire’s “Young Entrepreneur of the Year Award” in the UK. Matt founded Team Play Learning Dynamics, which became the most successful Games-based Learning company in the UK. He led a team of 22 staff that developed over 25 games, including the award-winning Infiniteams, and several $1m+ commercial projects. Subsequently, Matt founded Play2Improve. This forward-looking venture used innovative learning technologies such as real-time coaching and assessment within the entertainment games sector to deliver a training platform for competitive online multiplayer games. Matt has been in regular demand to present and discuss his philosophy of using games for purposes beyond entertainment.

 

Bradley L. Baker – Vice President of Business Development, Knowledge Nation Inc.

A Masters graduate in Software Engineering from Seattle University, Bradley began his career in technology as a Software Test Engineer at Microsoft. After many years of testing and management for several leading companies including InfoModelers, Software Testing Labs and Edifecs, Bradley developed broad experience in all aspects of software development, business, marketing and game production. He subsequently founded, and currently fulfills, the role of President and Chief Executive of two successful gaming technology companies – Testing Testing 1-2-3 dedicated to QA & game testing processes, and the educational company PowerUp Games specializing in the field of game testing and quality management. Bradley accordingly has very strong connections with both US and International hardware and software technology companies and brings a wealth of experience in many areas of expertise.

 

Professor Laurie O’Donnell – Senior Vice President of Pedagogy and Curriculum Development 

Professor O’Donnell has 25 years of experience as a teacher and school senior manager within local government and at a national level in Scotland. Since 2009 Professor O’Donnell has been an independent adviser/consultant focusing on learning, technology and innovation. Until 2009 he was Director of Learning and Technology at Learning and Teaching Scotland (LTS). He was responsible for enabling and sponsoring innovative projects to introduce new technologies for learning, including computer games, across Scotland’s classrooms. He joined LTS in 2001 as Head of Future Learning and Teaching. He was honored in 2008 for his work at LTS by the George Lucas Educational Foundation and was named in Edutopia Magazine’s prestigious “Global 6” for that year. He is a visiting professor of learning innovation and technology within the University of Abertay School of Arts, Media and Computer Games and an Associate Director at Futurelab.

 

Dr. Wee Hoe Tan – Games-based Learning Consultant, Asia

Dr. Wee Hoe Tan is a senior lecturer from the Faculty of Art, Computing and Creative Industry, Sultan Idris Education University (UPSI), Malaysia and President of the Malaysian Games-based Learning Association. In 2008, Wee Hoe received a fellowship from the Malaysian Ministry of Higher Education and UPSI to pursue a doctorate in game-based learning (GBL) at the Institute of Education, University of Warwick, UK. After completing his PhD in early 2011, he returned to Malaysia to exploit the potential of GBL and GBL collaboration in the nation. Wee Hoe is committee member of the academic planning in the faculty, and he has been appointed as the coordinator to design and develop the Bachelor of Design (honors) in Digital Games program. In terms of R&D, he initiated an exploratory study on teachers and teacher trainers’ perception of GBL, while starting to supervise a number of Master’s and doctoral research projects. He is currently a member of the editorial board of the International Journal of Game-based Learning.